What is Live Fearless?


Fearless is a spirit and a mindset.
It's about being bold, not about being reckless.
It's about living free of worry. Free of fear.
Because you have the protection of the shield. 


BlueShield of Northeastern New York wants you to Live Fearless with the name trusted for 70 years. Feel stable and secure with the card accepted by over 90% of doctors, and opens doors in all 50 states.


Join us. Live Fearless.  

When was the last time you felt free? With the protection of the shield, you can Live Fearless.